UX / Usability Research & Design
I’m a Senior UX Researcher at Amazon specializing in the design and evaluation of large-scale internal tools and AI-driven experiences. My work centers on A to Z, the platform used daily by over two million Amazonians, where I lead research for its core experiences and for A to Z Assistant (Aza) - one of Amazon’s premier internal generative AI assistants.
I have a formal background in behavioral and psycho-physiological research, and just over 11 years of experience in UX research & design. In my previous role, I led human factors evaluation research on medical devices as part of the FDA approval process. Before that, I worked in academia, conducting research in behavioral and clinical psych labs at the University of Maryland, College Park.
I'm published in multiple academic journals and professional magazines, and have presented at major conferences (e.g, UXPA, UXDC). I'm versed in front-end web development, UX / web design, computer hardware and electronics, and 3D modeling.
As a Senior UX Researcher at Amazon, I conduct a range of user research activities aimed at informing, refining, and enhancing the usability of the internal tools, software, and systems used by our employees. In particular, my work focuses on A to Z, our one-stop-shop employee app / website actively used by millions of Amazonians every day.
I'm the lead UX researcher for A to Z Assistant (Aza), our internal gen AI agentic assistant, and have been deeply involved in the design, development, and strategy of the product since its initial ideation in 2022. I played a critical role in our team's shift toward integrating generative AI into our products, and have conducted 20+ studies focused on the UX of gen AI experiences and conversational UIs.
I also lead user research for A to Z core experiences, including the A to Z Home page, A to Z Search, navigation, notifications, and our gen AI-powered A to Z Digest feature. I conduct quant and qual research, deliver strategic recommendations, and have a direct impact on the direction of each of the products within my purview.
My research runs the gambit of Amazon's employee populations, from corporate ICs and managers, to hourly warehouse associates, HR specialists, and even senior leadership. I conduct studies in-person and remotely, and have travelled around the world (Ireland, Spain, Poland, across the US) visiting fulfillment centers to speaking with ops employees in person. To-date, I've conducted over 70+ research studies at Amazon, run hundreds of moderated sessions with our customers, and gathered survey data from upwards of 40,000 individuals.
University of Maryland, College Park
2014 – 2015
University of Maryland, College Park
2010 – 2014
As a Senior UX Researcher at Amazon, I conduct a range of user research activities aimed at informing, refining, and enhancing the usability of the internal tools, software, and systems used by our employees. In particular, my work focuses on A to Z, our one-stop-shop employee app / website actively used by millions of Amazonians every day.
I'm the lead UX researcher for A to Z Assistant (Aza), our internal gen AI agentic assistant, and have been deeply involved in the design and development of the product since its initial ideation in 2022. I played a critical role in our team's shift toward integrating generative AI into our products, and have conducted 30+ research studies focused on the UX of gen AI experiences and conversational UIs.
I also lead user research for A to Z core experiences, including the A to Z Home page, A to Z Search, navigation, notifications, our gen AI Digest feature, and more.
My research runs the gambit of Amazon's employee populations, from corporate ICs and managers, to operations managers and hourly associates. I conduct studies remotely, and travel around the world visiting fulfillment centers to speak with ops employees in person.
As a User Experience Researcher (UXR II) at Amazon, I conducted research aimed at refining and enhancing the UX and usability of internal tools, software, and systems used by our 1 million + employees. My work spanned the entire product lifecycle, from generative user research aimed at identifying deep insights and opportunities, all the way through to evaluative research focused on refining and validating designs. I employed a variety of methods to develop a nuanced understanding of our users including interviews, surveys, concept testing, card sorting, usability testing, tree testing, personas, and journey mapping.
I was deeply involved in the iterative design process, collaborating closely with designers, product managers, and developers to translate research findings into actionable design decisions and ensure that we delivered the most intuitive and effective user experiences possible.
At a broader level, I contributed to the evolution of Amazon's UX research practices by developing internal research frameworks and educating design and product team members about basic research methods.
At UserWorks, I designed, ran, and managed user research projects at every stage of the lifecycle, from inception, to budgeting, testing, analysis, and reporting. I performed a wide range of user research activities, including usability evaluation, user experience testing, interface design, wireframing, prototyping, heuristic evaluation, contextual inquiry, user journey mapping, persona development, and survey administration. I was UserWorks' lead accessibility specialist, having carried out 50+ accessibility evaluation and remediation efforts on websites, software, and documents.
My work dealt with a range of products, including websites, desktop software, mobile apps, consumer device hardware, services/experiences, and user documentation. Most recently, my research focused on the evaluation of new medical devices (cardiac monitors, ophthalmologic scanners, etc.) seeking FDA approval, a process that then involved a number of human factors and usability engineering requirements.
As a Senior-level UX Specialist, I played a significant role in business development and client relations in both the public and private sector. I trained new employees, and managed a team of 3-5 UX specialists on a daily basis.
I started as an intern at UserWorks, and steadily worked my way up through the ranks to Staff-level, then Project-level UX Specialist. Having come from a background in experimental / clinical psychology, I felt right at home with the user research methods we employed at the company. This allowed me to focus on absorbing as much as I could about the field from the team highly experienced researchers and designers at UserWorks. Even as a relative newcomer, I was taasked with carrying out a variety of user research and design activities on an assortment of products for clients from all manner of industries.
Administered semi-structured interviews and assessments for parent/teen dyads. Gathered data using various psychophysiological measures including EEG, heart rate variability, and saliva sampling. Analyzed session videos via behavioral coding. Assisted with data analysis. Coordinaed with principal researchers on experimental design and development. Oversaw and trained more than thirty research assistants. Assisted with participant recruitment.
Calculated inter-rater reliability agreement for behavioral coding data pertaining to declassified propaganda videos produced by extremist groups e.g. Al Qaeda. Catalogued and managed data from multiple reseachers. Coordinated lab activities and trained new research assistants.
Ran participants through research studies that aimed to investigate the concepts of revenge and the need-for-closure. Coded and analyzed participant responses for emotional content.
Prepared and presented lecture materials and demonstrations. Generated and graded course examinations. Held regular office hours and student review sessions.
Lazar, J., Groves, K., Horst, R., & Wilson, T. (2021). Accessibility: How much is enough? Presented at the User Experience Professionals’ Association 2021 Conference, Baltimore, MD.
Thomas, S. A., Jain, A., Wilson, T., Deros, D. E., Jacobs, I., Dunn, E. J., Aldao, A.,Stadnik, R., De Los Reyes, A. (2019) Moderated Mediation of the Link between Parent-Adolescent Conflict and Adolescent Risk-Taking: the Role of Physiological Regulation and Hostile Behavior in an Experimentally Controlled Investigation. Journal of Psychopathology and Behavioral Assessment, 1-17. doi: 10.1007/s10862-019-09747-w
Thomas, S.A., Wilson, T., Jain, A., Deros, D.E., Um, M., Hurwitz, J., Jacobs, I., Myerberg, L., Ehrlich, K.B., Dunn, E.J., Aldao, A., Stadnik, R., & De Los Reyes, A. (2017). Toward developing laboratory-based parent-adolescent conflict discussion tasks that consistently elicit conflict-related stress responses: Support from physiology and observed behavior. Journal of Child and Family Studies. doi: 10.1007/s10826- 017-0844-z
Wilson, T. & Douglas, D. (2017). Remote Mobile User Testing: New Tools For Moderated Mobile Testing At A Distance. Workshop held at UXDC 2017 in Washington, DC.
Douglas, D. & Wilson, T. (2017) Why the Bad Rap? Accessibility Doesn’t Have to be a Dirty Word. Presented at NoVA UX in McLean, VA.
Douglas, D. & Wilson, T. (2016). Hold the Phone: A Primer on Remote Mobile Usability Testing. UX Magazine, 16.3.
Douglas, D. & Wilson, T. (2016). Tips and Tools for Testing Mobile Interactions Remotely. Presented at the User Experience Professionals’ Association 2016 Conference, Seattle, WA.
Thomas, S.A., Wilson, T., Jain, A., Deros, D., Um, M., Hurwirtz, J., Jacobs, I., Myerberg, L., Kaliush, P., Ehrlich, K.B., & De Los Reyes, A. (2015, November). Examining behavioral and physiological components of parent‐adolescent conflict using an actor‐partner interdependence model. Poster presented at the annual meeting of the Association for Behavioral and Cognitive Therapies, Chicago, IL.